It's been a sad week in the world of
fashion with the news that one of the founders of the great Italian fashion
house, Missoni, has died. Ottavio Missoni died recently at the age of 92
- he co-founded the fashion house with his wife Rosita in 1953. Also known as
Tai he and his wife's label became known for its colourful knits and zigzag
patterns and here and MizEllie we love their distinctive style.
So how was the famous fashion brand born? Well Rosita and Tai started out with just a few knitting machines making designs for other labels. So the first Missoni collection didn’t appear until 1958 with two of the striped dresses they created being sold in Milan stores. However, in 1963 the now famous zigzag lightweight knits were born. By 1966 they had created their first fashion show, having caught the eye of US Vogue editor Anna Piaggi, but in 1967 they caused a frenzy when the models bare breasts were shown up by the camera bulbs of the photographers. This was because the model’s bra straps could be seen through the models lame tops so they were ordered to remove them causing the scandal!
During the 70s the brand grew in
popularity - with their designs championed
by Vogue’s then editor Diana Vreeland they opened their first boutiques one in
Bloomingdales and one in Milan. Their bright intricate zigzags, waves,
multicolour stripes, checks and patchwork were perfect for the feel of the
1970s and meant that women could mix, and maybe not match as such, their
boldest and most daring patterns. Thanks to Missoni it became acceptable to
wear a striped skirt with a bold chequerboard jacket and patchwork neckscarves.
The design duo
worked perfectly together with Tai working on the colours and Rosita turning them
into easy to wear clothes. And now the company archives includes an eye
watering 7,000 designs of stripes, zigzags, tartans, patchworks and mélanges in
a variety of stunning fabrics. And thanks to Tai and Rosita’s hard work the
brand has now grown to be a global phenomenon with a number of celebrity
followers including the ever fashionable and stylish Duchess of Cambridge.
Get the look the less
If you want to pay tribute to Missoni
then you need to embrace bright colours and patterns and don’t be afraid to mix
patterns together as that will encompass the Missoni ethic. One perfect way to
pay tribute to the Missoni label is with women’s scarves. Look for bright and
bold colours and patterns like stripes, zigzags even tartans and chequerboards
to nail the look.
Sweet Bohemian Scarf £12.00 Silk Chiffon Scarf £13.00 Peacock Scarf £12.00
Sweet Bohemian Scarf £12.00 Silk Chiffon Scarf £13.00 Peacock Scarf £12.00
Bright and bold neck scarves from
MizEllie will be the perfect way of channelling that iconic Missoni look and a
great way of paying tribute to a great legend in the fashion world - Tai
Missoni.
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